What We Do
Identify Website or Application Design Flaws
We help you identify the usability issues that affect your website or application users every day, so you can fix them and improve the experience for your customers.
Fix Website or Application Design Issues
We help you redesign the user experience of your website or application. We create a design that matches what your users expect, and we carry it out in line with that vision and with industry best practice for website and application design.
Full Redesign of Website or Application
We redesign the entire user experience of your website or application. We work with your business leaders to find the approach that matches your company's business goals, your budget and your users' expectations. A redesign can include:
- Business requirements development
- Persona development
- Heuristic analysis
- Competitor review
- Information architecture
- User interface design and wireframing
- Copywriting
- Visual design
- Usability testing
- Schematics and specification writing
- Development
- Analytics planning and execution
About Scott Barnard
Scott Barnard is the founder of Aalto Consulting. After earning two degrees from MIT, he moved to the San Francisco Bay Area, where he had a front-row seat to the dot-com boom and bust and to the growing importance of web, mobile and desktop application design in the everyday lives of businesses and consumers.
Scott's work includes the Webby award-winning HP Creative Studio and the Addy award-winning Iron Man site for LG, insidethesuit.com. He was Senior Information Architect on both projects with Publicis Modem. He also led the revamp of PayPal's Merchant Services website with Publicis. Despite the maturity of PayPal's business, the new design led to a ~20% increase in conversion and a ~40% increase in product usage after conversion.
Scott has worked with top web companies and Fortune 100 companies, including HP, LG, PayPal, Stryker, AIG, Bank of America, Capital One, Emirates Airlines, Orbitz, AOL, AAA and TruGreen. He has also guided agency efforts at Publicis Modem, Mekanism, Molecular, MUH-TAY-ZIK HOF-FER, Grey SF, Questus and Viscira.